As one of the hottest forms of marketing today, article writing and submission must be part of your marketing effort whether your business is online, brick-and-mortar, or both.
I will address several parts of article writing over the next few days. The first of which is the 3 major mistakes people make in writing articles for publication.
1. Choosing not to write articles
2. Not writing enough articles
3. Giving up too soon
The first major mistake is choosing not to write articles. If you read my post from January 18 "Article Writing - You Have What it Takes," you know that article writing has the potential to bring hundreds or thousands of new visitors to your website for years to come. With just a computer, a passion, basic grammar skills, and some time, your articles can be spread throughout the world to an audience who wants to hear what you have to say. If you do not write articles for publication, this outlet is lost along with the hundreds or thousands of new visitors who could increase your sales daily.
The second major mistake is not writing enough articles. While it is not necessary to write an article every day or even every other day, the more articles you write the more potential you have for exposure. One man I read said that he writes 100 articles a month; another man writes 30 a month. If just writing one article sounds overwhelming to you, start there with a plan to write another one next week, another the following week, and so on. Once you start writing, you might be surprised at the knowledge that you have and find that you enjoy writing. If you write one article per week, you will have 52 articles spread throughout the world in a year. Keep in mind that writing just one article probably won't increase your exposure enough that you will notice, but a number of articles written over time will bring a stream of traffic to your door.
The third major mistake is giving up too soon. As stated previously, writing one article probably won't increase your exposure enough for you to see much difference in traffic to your site. However, repeated articles spread throughout the world by others who pick up your article have the potential of putting hundreds or thousands of dollars in your pocket. Your first article might not get much attention right away, but imagine that, as your writing skills and knowldge improve over time, subsequent articles receive attention and are picked up by more and more bloggers and ezine publishers. As your name becomes recognized, peole who have enjoyed and learned from your articles will return to the internet and search for articles that you have written. Even if your first article isn't widely distributed at first, it could receive exposure months later when you are seen as an expert in your field. Remember, the internet is living and breathing and nothing is ever truly lost if it has become a part of the worlwide web.
Much more is to come on article writing. Future posts will focus on what you need to know about html, writing killer titles, article submission, and other aspects of article writing that will make you an expert in your field in no time.
Start writing today and avoid the three major mistakes that others make in using article writing as part of their marketing effort: choosing not to write articles, not writing enough articles, and giving up too soon.
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Friday, January 26, 2007
Article Writing - Choose to Write Consistently and Stick With It
Posted by Claudia at 9:07 AM
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